Oliver Hall » Branding

Fuel

Oliver — Thu, 03 Nov 2011 12:21:27 +0000

The brief was to design a brand and campaign for an enrichment programme for Oasis Schools. The idea behind this concept is that whatever you have an interest or passion for – to develop it, it needs to be fed: to be fueled.

The name has an association with flammability, which is dangerous and exciting. It talks about the feeling, the process and the intent, rather than the activity and therefore taps into the real desire and emotion behind the action. It also has diversity and equality of its use. Whether you fuel your mind through programming computer code, or fueling your ambition by pushing your body to it’s limits, you still need drive and determination to succeed.

One can also interpret the term as an act of provision, which should challenge those in a position to volunteer and feed the enthusiasm of the students.

Chew Valley Relocation

Oliver — Tue, 11 Oct 2011 21:34:33 +0000

A relocation relocation relocation inspired offering from a compulsive and successful home buyer was in need of branding and a website. The essential site for relocation.

The company is in its infancy, but has great aspirations. Functioning as a consultancy for both individual clients, but also for larger companies dealing with relocating employees, both permanent and temporary. Helen will aim to get under the skin of the client to understand their specific needs and attempt to provide the perfect setting for their new lives within the Chew Valley.

www.chewvalleyrelocation.co.uk

Davidpoore.com

Oliver — Thu, 28 Apr 2011 22:27:15 +0000

David Poore is a composer for film and television, his catalogue of work is impressive and the music, inspiring. I was honoured to be asked to redesign his online presence.

A full and comprehensive online strategy was needed, ensuring that all appropriate online channels were covered to represent David and highlight his work. Davidpoore.com functions as the hub for David’s online presence, feeding into his media, wiki and social networking channels.

The brief was simply to create an interface where the work was allowed to speak for itself without the need for cajolery or persuasion, using stylish typography, and a clean interface the site sits happily within the media world it caters for.

www.davidpoore.com

Primary Partnership

Oliver — Thu, 10 Feb 2011 22:54:18 +0000

As part of the Oasis Brightstowe re-brand, there was also a marketing brief to gather the support and interest of local primary ‘feeder’ schools to take advantage of the facilities that the Academy has to offer.

My role was to produce marketing collateral to introduce the vision to the teachers and decision makers from the schools. As part of this pack I produced a folder, a template for inserts for each of the participating departments in the Academy and a leaflet, explaining the vision of the exercise.

Oasis Academy Brightstowe

Oliver — Thu, 20 Jan 2011 23:00:56 +0000

Design conscious educational institution Oasis Academy got in touch to commission a series of brand identities suitable for a number of educational, social and community based initiatives. The organisation which currently consists of a number of Academies around the country have a strong brand identity uniting much of the Oasis educational family. The Oasis building however, not only meets educational interests but also serves as a hub for social based projects within its local communities.

A need therefore for some visual identities which set themselves apart from the academy, but which also related closely to the established brand elements was necessary.

South West Tree Consultants

Oliver — Thu, 13 Jan 2011 16:21:34 +0000

South West Tree Consultancy is a new business based in the Southern Cotswolds, providing advice, consultation and management of arboricultural matters concerning building development, ecological maintenance and environmental needs.

This is the first stage of their marketing strategy, with initial investment in brand creation, naming and simple online presence, to be developed more fully over time.

sw-tc.co.uk

Holdfast Training

Oliver — Thu, 08 Jul 2010 15:31:39 +0000

Holdfast Training provide education and support to the armed forces. Readying army personnel for the demands of action on the front-line, they offer support in wide variety of engineering disciplines, which provide the unique range of skills that are fundamental to the Military Engineer as well as delivering military working animals, handlers and maintainers.

Holdfast also provides training for other Arms and Services, Government Departments and several allied countries. The Military Engineer training provided enhances the Army’s operational capability enabling Royal Engineers to be deployed and succeed anywhere in the world.

holdfasttraining.co.uk

Project in the pipeline

Oliver — Wed, 23 Sep 2009 12:40:03 +0000

This is a sneaky peak at a project which has yet to be built, but has gone through an extensive design process. All I can show you are some little snapshots which hopefully give you an idea of the design aesthetic without giving the game away! (forgive the warping and blurring of certain branding elements)

My involvement with this project was from initial concept, through user flows, UX design and finally UI design and visual treatment.

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Christians in Sport

Oliver — Tue, 23 Jun 2009 15:00:01 +0000

Working with sports enthusiasts, from kids through to professionals, Christians in Sport needed a versatile and scalable online environment which allowed their members to use the site as a resource, not only for networking, but also for support, material and a sense of togetherness.

My involvement in this project was from the client workshop day, exploring the core values of the brand, through to user flows, User experience design, and finally visual treatment.

christiansinsport.org

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Moon Consulting

Oliver — Tue, 23 Jun 2009 13:54:37 +0000

As a prominent recruitment agency in the South West, Moon Consulting understood the need for a coherent brand experience which flowed from their personal caring manner through to the professional service they offer. The result was a clean, approachable brand intending to stand apart from the aggressive recruitment agencies which give the profession a negative impression.

My involvement in the project was from initial client consultation, brand workshops, design and user interface of the website, creation of the stationery and a 20 page marketing brochure.

moonconsulting.co.uk

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Emmanuel Church

Oliver — Tue, 23 Jun 2009 13:05:17 +0000

Starting a new church in a highly multi-cultural part of London contains a number of challenges. The leaders of this new church, called Emmanuel Church, asked for help addressing some of these challenges through their brand and website.

My involvement with this project was from initial client workshop, discussing strategy, values and visual impression. The conclusion was to create a simple site which allowed the church to edit and control the site as they grew.

The site was recognised as one of the top 10 church websites of the year by Christian aid: surefish

emmanuelchurchlondon.org

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Dear Downing Street

Oliver — Tue, 23 Jun 2009 13:01:38 +0000

Designed to open up lines of communication between the ‘putting the world to rights’ chats in the pub with your mates, to a broader audience and gaining attention from the government. This site is there for the everyman, a way of gauging public opinion and by allowing visitors of the site to vote on each comment the result should be the most significant issues are highlighted.

My involvement was from initial concept with fellow designer David Gillett, and through user interface design and simple visual design.

deardowningstreet.com

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Sportsister

Oliver — Tue, 23 Jun 2009 12:46:10 +0000

A magazine for sports women, Sportsister founders Danielle Sellwood and Louise Hudson came to Digerati Studio asking for advice on how to go about creating an online magazine.

My involvement commenced with this initial briefing then through a number of brand creation workshops. The site design then followed. It has since taken on an un-expected amount of advertising! However if you look closely there’s a glimmer of the simple news site which was once was there.

sportsister.com

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Orange icons

Oliver — Tue, 23 Jun 2009 12:39:07 +0000

In addition to producing large scale projects for major orange services such as sign in, email etc, we were often asked to produce icons for different Orange services, this job would often fall on my desk and would consist of a series of concepts according to the associated action or service through to final realisation.

Digerati Studio

Oliver — Tue, 23 Jun 2009 12:14:19 +0000

As a design agency the options are to go one of two directions in terms of branding. Either opt for a cutting edge style whereby you re-visit the brand every couple of years for a series of design tweaks or complete re-brand. The other option is to design something timeless which needs little maintenance but is adaptable to new environmental styling. It is this option that I decided upon. The logo aims to represent Digerati’s relationship with it’s clients in a Venn diagram, and typographically, the use of a ‘modern’ serif and modernist san serif lends itself to a timeless, trusted and established aesthetic.

digeratistudio.com

Manarva

Oliver — Tue, 23 Jun 2009 12:13:30 +0000

A practice that gives expert advice in the field of finance. The brand, although new, aimed to reflect the company’s sense of assurance by producing a confident identity, which communicates an established professionalism. Having met up with David we had a real sense of the understated confidence he had in his abilities. The visual language of the Manarva brand employs the metaphorical characteristic of the ‘mighty oak’, symbolising steady established growth.

Rather than use the site as an opportunity for heavy marketing, David felt that the site should simply provide an online presence which validated the company’s ethos and professionalism.

manarva.com

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Roots

Oliver — Tue, 23 Jun 2009 11:14:49 +0000

The start of branding and promoting the youth project I am involved with at my church.

The design is intended to attract the kids of the glossy wii generation – more work to do! watch this space.

Love Bristol Festival

Oliver — Mon, 22 Jun 2009 15:53:22 +0000

Love Bristol Festival was a celebration of arts and faith in Hengrove park in the summer of 06

My involvement in the project was brand, print, promotion and motion graphics.

Love Bristol Promotional sting from Oliver Hall on Vimeo.

Love Bristol mini sting from Oliver Hall on Vimeo.

Planet Revision

Oliver — Mon, 22 Jun 2009 15:25:49 +0000

A revision school in central Bristol offering free tuition and a quiet space dedicated to revision serving those undertaking school examinations, GCSEs and A levels

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Hidden between sleeves

Oliver — Mon, 22 Jun 2009 13:10:43 +0000

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band branding

Liquidiser

Oliver — Mon, 22 Jun 2009 12:56:43 +0000

Brand design and marketing for Bristol’s Drum and Bass and breaks club night

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