Sky wanted an independent online platform, to deliver a social media campaign that would enable their entire Sky+HD customers base to invite friends to a World Cup match party and experience the game in full Sky+HD quality. The campaign would also be motivated by lucrative incentives for both Sky customers and newly referred customers.
The campaign was launch just 6 weeks after initiating, targeted over 2 million HD customers via direct mail and broadcast email. The accessibility of the site has successfully targeted 97% of all browsers and email clients. The campaign to date has generated over 30,000 invitations and has significantly grown the clients lead generation marketing database as well as successfully extended the reach of the Sky brand experience to tie in with the 2010 World Cup.
Sky HD World Cup Party
Sky wanted an independent online platform, to deliver a social media campaign that would enable their entire Sky+HD customers base to invite friends to a World Cup match party and experience the game in full Sky+HD quality. The campaign would also be motivated by lucrative incentives for both Sky customers and newly referred customers.
The campaign was launch just 6 weeks after initiating, targeted over 2 million HD customers via direct mail and broadcast email. The accessibility of the site has successfully targeted 97% of all browsers and email clients. The campaign to date has generated over 30,000 invitations and has significantly grown the clients lead generation marketing database as well as successfully extended the reach of the Sky brand experience to tie in with the 2010 World Cup.