Digerati Studio
As a design agency the options are to go one of two directions in terms of branding. Either opt for a cutting edge style whereby you re-visit the brand every couple of years for a series of design tweaks or complete re-brand. The other option is to design something timeless which needs little maintenance but is adaptable to new environmental styling. It is this option that I decided upon. The logo aims to represent Digerati’s relationship with it’s clients in a Venn diagram, and typographically, the use of a ‘modern’ serif and modernist san serif lends itself to a timeless, trusted and established aesthetic.
digeratistudio.com
Digerati Studio
As a design agency the options are to go one of two directions in terms of branding. Either opt for a cutting edge style whereby you re-visit the brand every couple of years for a series of design tweaks or complete re-brand. The other option is to design something timeless which needs little maintenance but is adaptable to new environmental styling. It is this option that I decided upon. The logo aims to represent Digerati’s relationship with it’s clients in a Venn diagram, and typographically, the use of a ‘modern’ serif and modernist san serif lends itself to a timeless, trusted and established aesthetic.
digeratistudio.com